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Tarte Tartelette Tubing Mascara Is on Major Sale for Prime Day—Here’s Why It’s Worth It

Tarte’s tubing formula gives me long, fluttery lashes without going to the salon.

The Best Elemis Deals to Shop During Prime Day, According to Allure Editors

From buttery balms to dewy essences, these iconic products belong in your cart.

The Best Exfoliating Pads Work Harder Than You Think

Brighten dark spots, unclog pores, and calm redness with a few swipes.

The Best Medik8 Products Are 20% Off Right Now

This clinical skin-care brand has your basics covered—and then some.

The Best Prime Day Beauty Deals 2025 Are Here

These are the beauty deals we’re texting each other about. (Now you’re in the loop.)

These Leave-Ins Are Tall Glasses of Water for Curls

It's time to lock in moisture, fight frizz, and boost shine.